DSC04668Hopefully everyone has had a chance to drop by Tyler’s new Ulta to check things out, but for those of you who have not, let me tell you what you are missing.  Ulta is a cosmetics, fragrance, and beauty retailer with a full salon and a huge selection of cosmetics and beauty brands ranging from  upscale lines such as Smashbox, LORAC, and Stila to drugstore brands like L’Oreal and Revlon.  In addition to their awesome assortment of cosmetics, Ulta also carries hair care lines like Ojon, Phyto, and Frederic Fekkai and a great variety of skin care and fragrance lines.

DSC04681In addition to an amazing range of beauty products, Ulta also offers a full service salon, and a Benefit cosmetics eyebrow bar, where the talented Jillian designs and measures the perfect brow shape for your face, then waxes, plucks, and trims away until you are left with perfectly customized brows specifically created for your unique face.  Men and women are encouraged to come in and take advantage of this service.

DSC04676Ulta obviously offers a collection of beauty products that can keep most product junkie women busy for hours, but there is also a pretty impressive selection of guy stuff here too.  Ulta carries several just for men skin and hair care lines such as Jack Black, Billy Jealousy, and Anthony Logistics.  You can also find a good variety of colognes here, such as John Varvatos, Lacoste, Dolce & Gabbana, and many more.  Ulta also carries a huge selection of women’s fragrances.

Ulta’s recent opening was timed perfectly for the holiday shopping season.  Sign up on their emailing list for tons of great coupons.  I signed up, and I have already gotten awesome offers such as 20% off any item, and a couple of save $3.75 on any $10 purchase coupons.  I can see myself doing lots of holiday shopping here, both for gifts to give to others, and for gifts to give to myself!

5510 S. Broadway
Tyler, TX, 75701
(903) 581-7318


  1. I am SO happy that Ulta finally made it’s way to Tyler. I am in love with their makeup section, hair care section, perfume section, drug store section and on and on… Jillian shaped my eyebrows and she is amazing!! The only think I would change is the area where they wax you. I would much rather be in a corner somewhere than in the middle of the store in front of everyone.

  2. The women that work there are RUDE. Horrible, Horrible service. They completely ignored me, wouldn’t help me and made me feel terrible.

  3. Had the same experience as Erica both times I attempted to shop in there. I left in frustration because I could find no one to assist yet there were many employees standing around idle! I will not go back. My time is valuable. A few friends experienced the same aggravation. Look on the Internet. Ulta hs the same type of complaint at their stores nationwide.

  4. They definitely did not care if you buy or not. They want to spend about a “hello” and that’s it with you.

  5. I definitely had the same experiences with “customer service” here as the comments above. Idle sales associates talking about a customer that is right in front of them in a less than flattering way wasn’t what I was expecting. The lack of service there and the utter rudeness gave me a bad impression of Tyler as an entirety, one which I know isn’t true. I hope they revise their service to better suit their customers.

  6. I don’t know what they are talking about! Each time I go in, I am asked several times
    if I need help, and their sales staff always
    assist me in finding just what I need. I find
    the girls to be helpful and knowledgeable, friendly and very service oriented. Great store! I recommend it to all my friends, too.

  7. Please make your way out to Cumberland; we’d love to have you!

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