I was already impressed with Brookshire’s before the opening of Fresh. The Tyler, Texas based grocery company not only stocks an impressive range of grocery products but also actively engages in service to their community and is one of the largest employers in East Texas. And while sometimes their slightly higher than average prices can be a bit of a turnoff, I’d still choose Brookshire’s over the competition any day of the week.
This Spring, Brookshire’s opened their new concept store, Fresh. Fresh is to Tyler what Whole Foods is to the larger cities out there, only Fresh is owned by East Texas’ own Brookshire’s. Fresh offers tons of fresh and unique produce, specialty cheeses, flavorful prepared foods, beautiful fresh flowers, a bakery, cooking demonstrations, a taco stand, deli, and a gelato station (plus much, MUCH more). You can even purchase a glass of wine or bottle of beer to enjoy either while shopping or while listening to live music on the patio. I love to read food blogs, and many of the specialty items I’ve read about were nowhere to be found in Tyler, even at my beloved Drug Emporium. Now I can just run over to Fresh and pick up anything I could ever dream of, including Fresh’s own homemade tortillas and freshly popped rice cakes.
Though Fresh is under the Brookshire’s umbrella, they do not participate in the Thank You Card program, and discounts and good deals can be hard to find. That being said, if a can of black beans costs 20 cents more at Fresh I’ll still happily pay it because to me, the experience justifies the higher prices. While some from larger cities may complain that Fresh still pales in comparison to Whole Foods… I’m from Tyler and I think Fresh is pretty darn cool.
hours: Sun – Sat 6am-10pm
FRESH by Brookshire’s
6991 Old Jacksonville Hwy
Tyler, TX 75703